
If you’re ordering something through an internet based retailer, do you really know with whom you are doing business? Are the people taking your order and your money the same company that will fulfill your order? Has your product ever been handled by the people you talk to or communicate with by email in the event of a problem? In the old days of brick and mortar stores, you knew the extent of the operation because you could go there and see it. You could meet the people and see the products. If there was a problem, you knew where to go and who would fix it. With some internet companies there is still this kind of ownership, but others are just order takers who rely on third party drop shippers to make sure you get what you need.
Let’s take a look at one internet retailer as an example, QuickSupply.net sells all types of scales and balances largely through their internet store. However, this company actually has their own warehouse and showroom in which they stock all the products they carry. That means their sales associates and customer service representative have hands on access to the products. Furthermore, your order is shipped to you directly by employees of Quick Supply. If your shipment is delayed, damaged, or missing, you call or email Quick Supply and they take care of it. With many of Quick Supply’s competitors, if you call with a shipping problem, they will either send you to the drop shipping company to look for answers or they will have to “get back to you” after they call some distant manufacturer who handled your order.
That’s not to say that all drop shipping companies are bad, it’s just that with a full service company like Quick Supply you know where to go for help and who takes responsibility for your satisfaction. In the case of Quick Supply, there are six employees at the family run business. Among them are the owners: Daniel Renkel, his wife, and his parents. You see, even though Quick Supply does the vast majority of its business through the internet, it really embodies the principles of the old-fashioned local family business. It is companies like these that are the modern equivalent of the Mom & Pop stores that we all grew up with in our home towns across America. The only real difference is that now those Mom & Pop stores can reach customers all across the country through the modern technology of the internet.
I’ve always preferred the personal hands on service that I receive from my neighborhood stores over the corporate hustle you get from the retail giants. I just like to know with whom I’m dealing when I commit my money to an order. I like to know that the same people will follow my order all the way through, and that I can contact them at any time if I have questions or concerns. That’s just the way we did things in my neighborhood, back in the day, and it’s still the way family run businesses like Quick Supply operate today.