The Internet is filled with American success stories. It has enabled a new wave of entrepreneurs to strike out on their own. An example of one of these bold new business leaders is Jim Jones, owner of Buyrolls.com. Jim started a company that specializes in supplying thermal paper rolls, bond paper rolls, and printer ribbons over the internet.
Buyrolls.com has been in business for less than year, but has already attracted many loyal customers. Among them are many other small business owners. Jim says that even though he has several larger accounts, small businesses are responsible for the lion’s share of his business. Businesses big and small use thermal paper rolls supplied by Buyrolls.com for POS applications ranging from cash registers and credit card machines to gas pump and ATM receipts. Buyrolls.com also offers many specialty papers such as the plotter paper used by engineering firms.
Jim, himself, with many years of experience in the thermal paper business before deciding to start his own company, is intimately aware with the importance of paying attention to every customer’s needs. He is closely involved in monitoring every order that comes to Buyrolls.com. In fact, he says, since his products are used to print receipts for many different businesses, see how much receipt paper is ordered gives him a unique real-time gauge of the economy. Right now, he says, he can see that the restaurant business is in a significant slowdown. Jim’s conclusions based on the close eye he keeps on his customer’s orders is borne out by firms specializing in economic forecast. Fitch Ratings reported on November 18th that the restaurant business, and especially those offering mid to high level dining, were indeed suffering due to rising unemployment, and drops in both stock market and home values. Fitch went on to restaurant business forecast sales declines for the balance of 2009. Jim really does have a good feel for each one of his customers.
Perhaps, because he pays such close attention to detail, Jim’s company is doing well. Buyrolls.com continues to focus on adding new customers and providing superior service to those customers they already have. For new business, Buyrolls.com relies on word of mouth recommendations from his current customers, and the results of a professional internet marketing campaign designed to increase the visibility of his business on the web. Buyrolls.com also routinely offers special pricing on select items. As a small business owner himself, he knows how important it is for other small business to keep costs under control. Buyrolls.com, with its low overhead costs is well positioned to help them with that goal.
Offering value pricing on needed business paper supplies while still providing personal service, is another example of the way small business owners can reach out to help each other during rough economic times. Other small business owners appreciate that effort and have been loyal and supportive customers of Buyrolls.com since its inception.